Intercultural media competence

Here is an interesting video on intercultural media competence. I came across it in Youtube and I thought it was worthwhile to upload it in my blog.

It is an interview with Prof. Dr. Oliver Hahn from the BiTS University in Iserlohn. His main concern is the importance of developing intercultural competences in the world of media. Even though media aim at international world coverage communication, they operate within their cultural and linguistic system. In some way, the cultural system in which they operate affects the information they are transmitting. As a consequence, we have to take into account the context from which the piece of news comes from and we have to think about the context in the process of conveying information as well because media operate within their specific cultural systems. What is fundamental is to analyse, interpret and understand a piece of news within the context in which it was produced. The interviewee offers a couple of examples about this topic. Both journalists and watchers/listeners of media have to be aware of the relevance of intercultural media competence nowadays because, as Prof. Dr. Oliver Hahn said, “as a media consumer you have to learn intercultural context in order to understand better and in order to reach a kind of intercultural dialogue.”

If you’re interested in this issue, have a look at the video!

What do you think about it?